Although John Fetzer sold the Fetzer Vineyards brand to a large corporation in 1992, John and his siblings retained a few thousand acres in ranch land and vineyards for the Fetzer family. After dividing up the vineyards among the family members, John focused on replanting his own vineyards and on other land development projects. By 2001, this workaholic, insomniac vigneron, who lives for building projects, realized he still had a lot he wanted to do in the wine industry. He then joined forces with his wife, Patty Rock, to launch the Saracina and Atrea wine brands.
John acquired the coveted Sundial Ranch along the Upper Russian River on Highway 101 in the early 1980s. In the late 1990s, the ranch was renamed Saracina after a centuries-old farmhouse and vineyards in Tuscany where he and his wife, Patty Rock, spent their honeymoon. Visitors driving into Saracina now are captivated by the vast hillside and valley floor vineyards and the charming mix of rustic and modern structures, many of which have been constructed by John and his team using reclaimed materials from the ranch.